GameCube royalty rates slashed as Nintendo courts third parties

GameCube royalty rates slashed as Nintendo courts third parties GamesIndustry.biz:

"GameCube royalty rates slashed as Nintendo courts third partiesRob Fahey 10:56 11/04/2003Can lower unit royalty rates bring more key exclusives to the Cube?Nintendo has cut the royalty rates on GameCube software in a move aimed at encouraging third-party publishers to bring key titles to the platform, and will focus more heavily on third-party software at E3.The company, which last week announced that it had missed its 2002 shipment targets for the Cube by a massive 44 per cent, selling only 5.6 million units, admitted that major third-party titles such as Grand Theft Auto were completely overshadowing its own major franchises such as Mario and Metroid.